[Video provided to en.whkfq.gov.cn]
The China Auto Valley Brand Operation Center was established on Aug 16 in the Wuhan Economic & Technological Development Zone (WEDZ), coinciding with the grand opening of the Gourmet Lifestyle Pavilion.
This event marks a significant milestone in the fusion of culture, commerce, and innovation in Wuhan.
The pavilion boasts four distinct sections: a brand showcase area, an exhibition and sales zone for automobiles, home appliances, and 3C products, a vibrant food festival, and a sports & lifestyle zone.
The China Auto Valley Brand Operation Center in WEDZ. [Photo/WeChat account: whkfq]
Bringing together over 100 renowned brands from the automotive, home appliance, and culinary sectors, it serves as a comprehensive destination for shopping, dining, and entertainment.
The Wuhan Sports Center, which hosted the 2025 Wuhan Soccer Super League on the same day, is a bustling venue that hosts over 100 cultural, sports, and consumer promotion activities annually, attracting more than 5 million people.
Wuhan Sports Group has pioneered a "culture and sports + commerce" operational model, which is what led to the creation of the center. This initiative aims to convert visitor traffic into sustained engagement, transform production into sales, and enhance capacity and efficiency.
The center functions as a modern, multifunctional commercial hub, featuring an online mall, offline exhibitions and sales, and comprehensive supporting services. Thirty-five renowned companies, including Voyah Motors, Gree, and iFlytek, have already signed agreements to open stores at the center.
