Customers at the Voyah brand launch event on May 9 in the United Arab Emirates. [Photo/WeChat account: whkfq]
Voyah Automotive marked its entry into the Middle Eastern market on May 9 with a brand launch event in the United Arab Emirates. This milestone event celebrated the opening of Voyah's flagship store in Abu Dhabi, where the Voyah Free and Voyah Dream models are now available for sale.
The flagship store provides a comprehensive customer experience, featuring vehicle displays, test drives, sales, and maintenance services. Saeed Faiz Karim, CEO of Abu Dhabi Motors, praised Voyah's dedication to quality and safety, saying, "Voyah's commitment to excellence and cutting-edge technology is impressive. We anticipate that a strong partnership with Voyah will enhance sales, service, and brand capabilities, providing an exceptional car-buying experience for our customers."
Voyah showcased the Free and Dream models to 250 local dealers, shareholders, and partners. The event also featured cultural activities, such as personalized calligraphy and traditional Chinese zither performances, highlighting the richness of Chinese heritage.
The Voyah Free and Dream models are adaptable to the region's unique geographical and climatic conditions. The Voyah Free is equipped with a front double-wishbone and rear multi-link independent suspension system, effectively absorbing the bumps of desert driving. It also features 100mm adjustable air suspension for smooth navigation through sandy terrains.
Meanwhile, the Dream's interior materials meet the stringent OEKO-TEX ecological textile health certification standards, ensuring no odor even after prolonged sun exposure, thus providing comfort during the Middle East's hot summers. The Dream has already achieved global sales of over 100,000 units.
Since beginning its international expansion in 2022, Voyah has entered more than 40 countries, including Norway, the Netherlands, and Italy, establishing itself as one of the fastest-growing high-end new energy vehicle brands from China.
Voyah's Free and Dream models. [Photo/WeChat account: whkfq]
