The VOYAH Dream production model. [Photo provided to en.whkfq.gov.cn]
In 2024, the Chinese automotive market saw intense competition, with each wave of rivalry pushing the industry further ahead. However, VOYAH, a brand under Dongfeng Motor Co, chose to compete on value, not just price, focusing on technological innovation and product upgrades to stand out.
In 2024, VOYAH achieved impressive sales of 85,697 units, a 70-percent year-on-year increase. With eight consecutive months of rising sales and four months of sales surpassing 10,000 units, VOYAH has solidified its position as a high-end brand, with an average product transaction price of over 350,000 yuan ($47,740). This has made VOYAH a key player in Dongfeng's transition to new energy and a benchmark in the auto industry.
The all-new VOYAH Dream has redefined the MPV segment, breaking traditional boundaries in areas such as chassis, safety, and power. It also offers luxury features like a refrigerator, TV, and large sofa, giving riders a premium experience. With advanced smart technologies, including Huawei's Qiankun ADS 3.0 and the HarmonyOS cockpit, the car's systems boast seamless integration with smartphones, offering a simple and intuitive user experience.
The VOYAH Courage production model. [Photo provided to en.whkfq.gov.cn]
Meanwhile, the VOYAH Courage offers 901 kilometers of range, 5C ultra-fast charging, and an 800-volt silicon carbide platform, addressing common concerns related to electric vehicle charging and limited range. It is also equipped with many other cutting-edge technologies developed by VOYAH.
Shao Mingfeng, vice general manager and general manager of sales at VOYAH. [Photo provided to en.whkfq.gov.cn]
"We don't engage in price wars. Instead, we focus on competing through technology, innovation, and value. We are committed to continual technological advancements, expanding our product offerings, and strengthening our brand," said Shao Mingfeng, vice general manager and general manager of sales at VOYAH.
Looking ahead to 2025, VOYAH has set an ambitious sales target of 200,000 units. To achieve this, it plans to launch more than four new or updated models in the coming year.
