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Expanding Domestic Market

WEDZ hosts auto brand promotion in Lanzhou

en.whkfq.gov.cn | Updated: 2024-08-23

The Wuhan Economic & Technological Development Zone (WEDZ) held an auto brand promotion event in Lanzhou, Gansu province, on Aug 22. 

Dongfeng Auto Mall's first Northwest regional store was inaugurated, and the Dongfeng Auto Consumption Season was launched during the event in Lanzhou.

The Lanzhou store combines Dongfeng's independent new energy vehicle brands, offering customers a seamless online and offline one-stop car purchasing service.

Chen Haocun, general manager of Dongfeng Excellence Service Co, a subsidiary of Dongfeng Motor Corporation in WEDZ, announced special car purchase policies and presented a customized big gift package to consumers in Lanzhou and the Northwest market.

The event featured an impressive lineup of WEDZ-manufactured new energy vehicles, including the Dongfeng M-Hero 917, Voyah Free, Voyah Dream, and Dongfeng eπ007, drawing significant attention from attendees.

Adding to the event's appeal, a Hubei specialty food exhibition was set up to bring the distinctive flavors of Hubei to Gansu. It showcased local delicacies such as Lichuan black tea, Wuhan duck neck, and Wuhan hot dry noodles.

Throughout the event, Dongfeng's brands, including Voyah, Dongfeng M-Hero, Dongfeng eπ, and Dongfeng Honda, presented their brand and product promotions.

In a gesture of appreciation, Dongfeng staff members presented car models to representatives of the Gansu medical team that aided Wuhan during the COVID-19 pandemic, as well as to model workers, and teachers from Gansu province and Lanzhou.