A VOYAH FREE production model is displayed in Spain. [Photo/whkfq.gov.cn]
On June 6, local time, in Alcalá near Madrid, Spain, VOYAH showcased the VOYAH FREE and VOYAH DREAM at the El Soto de Mónico resort, marking the official entry of VOYAH into the Spanish market. The first showroom is set to open in Madrid this month.
VOYAH's distributor in Spain is Salvador Caetano Group, the largest automotive group on the Iberian Peninsula. At the launch event, the group's CEO Sergio Ribeiro stated, "Chinese automobiles have demonstrated outstanding performance worldwide. VOYAH leads traditional European brands in quality, performance, design, and intelligence. We are very optimistic about its prospects in the Spanish market."
VOYAH i-Cozy – a concept car – attracts Spanish customers. [Photo/whkfq.gov.cn]
This year, the group plans to open 18 showrooms in cities such as Madrid, Barcelona, Valencia, and Seville to introduce VOYAH vehicles to more Spanish customers.
To cater to the actual needs of local users, VOYAH has developed adaptive features for the vehicles, including CarPlay, in-car language settings, European standard charging, heated steering wheels and rear seats.
Following its entry into Spain, VOYAH plans to enter Portugal, Belgium, Germany, and other European countries within the year. By 2030, the company aims to have a presence on six continents and 60 countries, establish 500 sales and service outlets, and achieve cumulative overseas sales of over 500,000 units.
