Chinese premium NEV brand VOYAH is promoted in New York Times Square on Dec 25. [Photo provided to en.whkfq.gov.cn]
This is the first time a Chinese NEV company put its users' image onto the screen of New York Times Square, which seeks to echo users' steadfast support since the establishment of the brand.
"VOYAH is the representative and epitome of the rapid development of China's independent automobile brand," said Lu Fang, CEO of VOYAHAutomobile Technology Company.
After 70 years of development, China's automobile has made leaps in brand, product, and technology, rising to be the largest automobile exporter on earth, whose products have been exported to Europe and North America with high-quality travel experience for global users, according to Lu.
"We hope that more global exposure of outstanding Chinese cars and Chinese people would make the world better understand China and choose more intelligent made-in-China products," Lu added.
The Chinese displayed on the screen in Times Square are the outstanding representatives sustaining China's development in the new era. They include doctors serving patients during COVID-19, citizens taking the initiative to participate in the rescue of wildfires, hard-working entrepreneurs, and musicians pursuing their art dreams. They shine in their respective fields with various pursuits of the times. VOYAH also represents a steady, enterprising, responsible, and sophisticated image.
Chinese premium NEV brand VOYAH is promoted in New York Times Square on Dec 25. [Photo provided to en.whkfq.gov.cn]
Established in 2019, VOYAH is a high-end NEV brand in China whose parent company, Dongfeng Motor Corporation, is one of the country's largest automobile manufacturers. VOYAH has a complete product layout, including SUV product VOYAH FREE, MPV product VOYAH DREAM, and sedan product VOYAH PASSION. It boasts leading technical capabilities in fields like the NEV whole-vehicle platform, electronic and electrical structure, body, and chassis, with the fastest patent growth rate in China's new energy industry.
VOYAH has also been active in exploring overseas markets. In June 2022, it officially entered Norway, becoming the youngest Chinese NEV brand in the Nordic country. So far, VOYAH has entered Norway, the Netherlands, Denmark, and other European countries and won market attention with its high quality, high performance, and reasonable prices. VOYAH FREE and VOYAH DREAM are available in Europe, and VOYAH PASSION plans to enter the European market in 2024.
As VOYAH's first product to enter the European market, VOYAH FREE is considered by European users to have a first-class product design and driving experience on par with mainstream luxury brands. VOYAH DREAM is a high-end new energy MPV with vector-control intelligent four-wheel drive.
