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Neusoft Reach establishes new branch in Auto Valley

en.whkfq.gov.cn | Updated: 2022-01-14

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The new branch of Neusoft Reach in WHDZ. [Photo provided to en.whkfq.gov cn]

Neusoft Reach Automotive Technology (Wuhan) Co was officially unveiled on Jan 10 in Wuhan Economic & Technological Development Zone (WHDZ), becoming Neusoft Reach's second most important research base after its branch in Shenyang, Northeast China's Liaoning province.

Founded in 2015, Neusoft Reach focuses on providing global automobile manufacturers with reusable core technological products and software platforms by integrating big data, artificial intelligence, and basic software.

Relying on its strategic development needs and judgment of market prospects, Neusoft Reach has made a 4.1-billion-yuan ($647.39 million) investment in WHDZ to establish its southern base, which was registered in October last year.

Cao Bin, general manager of the new branch, said that it took them less than half a year to establish the branch thanks to Wuhan's favorable business conditions.

During the process, the WHDZ government prioritized the handling of relevant affairs and offered generous assistance in terms of the branch's site, registration and personnel recruitment.